Brandy Melville Launches "One-Size-Fits-All" PPE
Clothing brand Brandy Melville announced Tuesday that it will be suspending its production of influencer-faved Talia jeans and Jenny crop tops, instead switching to producing one-size-fits-all personal protective equipment (PPE).
The announcement came after world governments called upon clothing manufacturers to start making PPE to assist healthcare manufacturers during the COVID-19 pandemic. Other clothing brands, such as Ed Hardy and Tapout, have also answered the call.
However, what has always set Brandy Melville apart from its competitors is its liberal use of the term “one-size-fits-all”.
The company’s CEO, Jessy Longo, announced that it would not change their signature measurements, citing a “massive, untapped market for flirty, cropped masks and other trendy PPE fit for the spring season.”
However, this move has been met with immense backlash.
“It’s just messed up that Brandy Melville continues to propagate unhealthy standards for women’s mouth sizes. This ‘one-size’ certainly does not fit all,” said respiratory therapist Jenny Lau.
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