You’ve heard the worst vocalist you know belting its soundtrack. You’ve seen everything from the Arc de Triomphe to limited-edition Crocs adorned in its signature pink and green. And of course, you’ve seen your entire Twitter (also known as “X” by bootlicking Elon-stanning sheeple) feed flooded with clips of its cast being interviewed. The “it” we are talking about is of course, the movie-sensation of the season: Wicked. And it is everywhere - including your favourite UofT cafeteria.
Last Friday Burwash Hall launched a limited-edition, wickedly unique pink and green chicken breast as part of Universal Studios’ $150 million marketing plan to help transform the movie into a social phenomenon. The genius collaboration came from the mind of Burwash cafeteria manager, Selma Nella. “It was just a natural connection. We’ve had complaints of some of our chicken ‘being a little pink in the middle’ and others being ‘a little green on the outside.’ We found a rare batch of chicken in the deep-freeze that had both of these phenotypes, and we knew we had hit the money.”
This is actually not the first time Burwash has flexed its marketing muscles. Assistant manager Liz Terria recalled a past successful marketing campaign: “In 1960, ‘Green Eggs and Ham’ had just hit the shelves and it was an instant hit among readers. We reached out to Dr. Seuss, who at the time was still pre-med degree Seuss, since we already had been serving green eggs and green ham for decades before. It was a match made in heaven! Seuss made it public, but green eggs and ham? That’s MY line.”
The promotion will be running from December 1st until the Canadian Food Inspection Agency catches on.
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